ALEXANDER MCQUEEN X ARC’TERYX CAPSULE COLLECTION
THE EXERCISE HERE WAS TO IMAGINE WHAT MIGHT APPEAR TO BE A COLLABORATION BETWEEN MCQUEEN AND ARC'TERYX AND TO THINK ABOUT THE THEMES, ISSUES AND PROGRESSIONS OF IT :
Two worlds at odds. Placement and target separate them.
One is a utilitarian, progressing on land and snow, closely addressing the athletes who perform. The other conceptualises with its tears, perched on the wings of Rokh.
To bring the two worlds together, it would be a good idea to introduce McQueen to Arc'Teryx, to combine technique with aesthetics.
Starting from a simple logic, McQueen's audience would be less conscientious about crossing the barriers in the opposite direction, having the need to dream, to abandon empiricism like the imaginary.
Unlike the Arc'Teryx audience, which would be more inclined to welcome a conceptual revival in a future collection. All the while retaining the technicality that is its DNA.
- Alexander Mcqueen DNA -
- Arc’Teryx DNA -
=
new fantasy into the mountain shapes ...
experimentation is needed to make the technology fabrics, sensitive
CAO
PROTOTYPE
